From the beginning, our MSpa International
professionals work with you to tailor
a spa identity to meet the needs of
you and your clients. By developing
a solid identity for your spa from
the ground up, we ensure its success
even before it begins operation.
Opening a spa is indeed a vast undertaking
and requires unwavering commitment
to see it through to success. This
commitment must go beyond the initial
setup phase to also include proactive
marketing, branding, ongoing technical
support and efficient operation. This
is where the experienced professionals
of MSpa International step in with
our proven formula to guide our spa
partners through eight distinct phases.
|
| Phase 1: Feasibility |
• |
Discuss the partner properties' positioning
strategy |
• |
Research hotel market conditions |
• |
Select the right brand for your Spa |
• |
Prepare conceptual proposals |
• |
Agree upon management and equity options
|
| Phase 2: Concept
& Design |
• |
Formulate a unique concept for the Spa |
• |
Prepare a Facilities and Services Brief |
• |
Conceive a Spa design; Liaise with architects
and interior designers |
• |
Generate financial projections demonstrating
the potential profitability of the project
and the potential return on investment
|
| Phase 3: Building |
• |
Prepare a Mechanical and Electrical
Brief |
• |
Continue guidance throughout the building
process and continuous liaison with
all contractors and the client's representatives
|
| Phase 4: Operational
Start-up |
• |
Formulate the Spa's pre-opening plan |
• |
Prepare the Spa's pre-opening budget |
• |
Provide detailed equipment specifications
for all areas within the Spa |
• |
Implement MSpa International's Total
Quality Management System |
• |
Set up and integrate all information
technology systems |
• |
Design the staffing structure |
• |
Create marketing and PR plans |
• |
Devise the Spa pricing structure |
• |
Select Treatments and Programmes for
the Spa |
• |
Design specialized Spa cuisine and menu
|
| Phase 5: Recruitment |
• |
Initiate recruitment of all Spa associates
from Spa Manager to Spa Attendants
|
| Phase 6: Training |
• |
Design and conduct training programmes
for all Spa associates
|
| Phase 7: Management
Solutions |
• |
Meet with clients to determine the ongoing
level of support required for operation
and generate a Management Contract or
Management Consultancy Agreement
|
| Phase 8: PR &
Marketing |
• |
Meet with Spa Customer Relations Manger
to determine activities to promote awareness |
• |
Determine marketing advantages |
• |
Formulate Spa media plan and advertising
strategy |
• |
Design a plan of promotions and special
packages, including Spa Card loyalty
programme |
• |
Generate package options for hoteliers,
wholesalers and travel agents |
• |
Provide continuous monitoring to ensure
guest satisfaction |
